What is Fairtrade?

You have seen the Fairtrade label on products in the supermarkets but do you actually know what this label means? It is important that you (as the consumer) educate yourself on the topic of fair trade and understand why your support through the purchase of fair trade products is so important.

Author Carrie Byrne, 11.21.12

You have seen the Fairtrade label on products in the supermarkets but do you actually know what this label means? It is important that you (as the consumer) educate yourself on the topic of fair trade and understand why your support through the purchase of fair trade products is so important.

Fair trade is a social movement that intends to ensure that those at the beginning of the trade chain ( the farmers in developing countries) receive a fair price for their products. The organisation does this through ensuring better trading conditions and the payment of higher prices to exporters. The movement also has guidelines that ensure higher social and environmental standards for their products. The focus of Fairtrade is primarily on products produced in developing countries such as handicrafts as well as primary products such as coffee, cocoa, sugar, tea, bananas, honey, cotton wine, flowers and chocolate.

Watch this informative video below in order to understand the importance of the movement and for further information on fairtrade click here.

Author: Carrie Byrne/ RESET India editorial

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