After a successful six-month pilot project in Indonesia and a collaboration with Co-Op, the UK’s fifth biggest food retailer, Provenance is already tracking the supply chain of more than 200 products. From coffee, organic cotton, tuna, fruits, clothes and handicrafts, to a complete range of organic food.
“Provenance encourages brands to volunteer data about their supply chain. We ask them to prove that data, track it, and they must provide links back to proven materials. We want to showcase the businesses that are really trying to be ethical,” the founder told StraitsTime.
The Provenance team is keen to expand its product range, with the dream that one day every product will have a “digital history” that can be traced and verified.
“The ultimate goal of Provenance is that one day it will be impossible to buy a product that compromises your health and morals. Businesses that have very opaque supply chains and are not taking active steps to make them transparent should really fear us,” Provenance’s founder told the BBC.
For more information, check out the video below.