A German startup called Wijld is one of the newest companies helping to revolutionise the fashion and textile industry, with an innovative new range of t-shirts made from an unexpected material.
Big corporate brands have formed a consortium to make cotton production sustainable, but they face huge challenges. If you speak to any business leader on sustainability these days, what's uppermost on their minds is the issue of scaling up.
“Transparency.” “Accountability.” “Sustainability.” “Authenticity.” In recent years, these moral ideas have been reduced to fluff-phrases empty of meaning, sprinkled atop just about every Fortune 500 corporate mission statement like some sort of odor-masking miracle candy on a sundae of bollocks. But what if they were to be taken in untainted hands, looked at with new eyes, resurrected with new spirit?
Most of the world's garments are made in Asia. Yet Asian workers are paid the least. All garment workers in Asia need a wage increase. But often, when workers struggle to improve their wages and conditions in one country, companies relocate to another country, where wages and conditions are lower. So workers are afraid to fight for better wages, because they might lose their jobs.