In the shadow of the monsoon deficit, the Union agriculture ministry has drafted a contingency plan for states that have received scanty rainfall, focussing on alternative or short-duration crops.
“The Indian agrochemical market grew at a rate of 11% from around USD $1.22 billion in 2008, to an estimated USD 1.36 billion in 2009”.
Despite the strong statistics however, the industry has never faced more challenges to its traditional revenue streams! To thrive in the fast evolving global agrochemical market Indian agrochemical companies must evolve their product ranges and market development strategies today, if they are to reap the rewards tomorrow!
CropWorld India 2010 will examine global agricultural trends, and identify new crop protection product and market development opportunities that will enable Indian agrochemical companies to prepare themselves for a prosperous future.