Sustainopreneurship – Business with a Cause

jugaad (जुगाद):Desert Rider

Sustainopreneurship is a business model with a cause which aims to solve problems related to the sustainability agenda and also to create social and environmental sustainability.Within this model, global problems are turned into business opportunities by forward-thinkers who want their ideas and plans to be deployed in the field of sustainability innovations and entrepreneurship.

Author Ajay Pal Singh Chabba -, 05.03.13

Sustainopreneurship is a business model with a cause which aims to solve problems related to the sustainability agenda and also to create social and environmental sustainability.

Within this model, global problems are turned into business opportunities by forward-thinkers who want their ideas and plans to be deployed in the field of sustainability innovations and entrepreneurship.

Swedish Sustainopreneur Anders Abrahamsson describes the concept in three dimensions. First is oriented towards “why” i.e. the purpose and motive of such a business venture. The second and third reflect two “how”-related dimensions i.e. how will I use this busines model to address problem XYZ.

According to Abrahamsson:

1. Sustainopreneurship consciously sets out to find and/or create innovations to solve sustainability-related problems

The conscious mission that guides the action, especially in the nascent ‘-preneurial’ stage before venturing forms and formalises into an institutionalised business entity, is to deliberately find practical and innovative solutions to problems related to the sustainability agenda.

2. Sustainopreneurship means to get solutions to the market through creative organizing

 It is of core importance to take the agenda as entrepreneurial challenges – to view problems as possibilities, obstacles as opportunities, and resistance as a resource, whatever the nature of the resistance. If the solution is generated by creativity, it is equally important to take it to the market in a creative and innovative way.

3. Sustainopreneurship in process adds sustainability value with respect for life support systems. The plan is with respect to the needs of present and future stakeholders, keeping the holistic world-view and making it guide everyday (inter)action

David Ferris in his article on Lessons In Sustainability From India’s Entrepreneurs, published in Forbes, mentions the fact that introducing a business is not as easy as it looks on paper and states,

“If succeeding as an entrepreneur in the U.S. is difficult, then doing so in India is next to impossible”.

Sustainopreneurs have the capability to succeed in the face of daunting obstacles by incorporating principles that other businesses may have overlooked. “Jugaad,” a Hindi word that means overcoming limited resources by improvising like crazy, is the driving force that one can witness on almost every street or corner of India, through the frenetic applications carried out by the people, thereby looking to people instead of machines for solutions.

Author: Ajay Pal Singh Chabba/ RESET editorial

Follow Ajay Pal Singh Chabba on Twitter @AjaySinghChabba

TAGGED WITH
Corporate Social Responsibility (CSR) – Prioritizing Positive Societal Impact

Corporate Social Responsibility (CSR) is a mechanism by which companies hold themselves to a set of legal, ethical, social and ecological standards. It is a form of business self-regulation that has developed alongside greater public awareness of ethical and environmental issues. But is it always a force for good?

Vertical Farming: Will the Food of the Future Grow Inside, Underground and Up in the Sky?

A growing population, increased urbanisation, climate change and depleted soil - producing enough food to sustain the world is becoming more and more of a challenge. Agriculture needs new approaches and innovation. Could vertical farms hold the key?

Blockchain and DLT: Inflated Expectations or a Real Digital Social Revolution?

Blockchain is still a relatively young technology, and while it still has a few challenges to overcome, there are already several real world examples of its potential for positive change.

11 Tips for Saving Energy at Home

"Turn off the light when you leave the room!" Your mom was right, it's pretty sound advice. Cutting down on your energy use at home doesn't just save money, it also contributes to the fight against climate change. We've put together some tips on how to back up your green conscience with small, practical, everyday actions.

New Silicon Valley Startup Warns Businesses How Climate Change Will Affect Them 50 Years On

Jupiter uses predictive cloud computing models to inform business owners how climate change will affect their operations in the future.

colourbox_preview_1041442
©
Social Entrepreneurship in India – Changing the Life of the Poor

India has the world's second largest labour force of 516.3 million people and although hourly wage rates in India have more than doubled over the past decade, the latest World Bank report states that approximately 350 million people in India currently live below the poverty line.