Project Search by Tetra Pak

Tetra Classic®: Boy with Tetra Pak® package, 1950s

There is a ray of light, hope for change. Organisations like Tetra Pak, arguably one of the main contributors to waste as a result of its product packaging, has taken up a project "Project SEARCH" which aims to create awareness by talking to students, making them 'Green Agents of Change' and instilling in them a strong sense of environmental responsibility.

Author Ajay Pal Singh Chabba -, 07.12.13

There is a ray of light, hope for change. Organisations like Tetra Pak, arguably one of the main contributors to waste as a result of its product packaging, has taken up a project “Project SEARCH” which aims to create awareness by talking to students, making them ‘Green Agents of Change’ and instilling in them a strong sense of environmental responsibility.

SEARCH stands for Sensitisation, Education & Awareness on Recycling for a Cleaner Habitat. An initiative by TERI and Tetra Pak, it focuses on sustainability issues and how best to reduce the burden we as humans have put on our planet.

Project SEARCH has already been able to reach out to 60 schools in Delhi NCR and Bangalore, India. The Tetra Pak website states that through its both formal and informal educational approaches, students have been given varied resources to learn about protecting their environment. Competitions and school activities helped students become a part of the SEARCH project and gave them a chance to become ambassadors for sustainability.

Th project aims to:

  • raise awareness amongst school students on environment and recycling;
  • instill good waste management practices in children and inculcate the habit of recycling;
  • educate students on the nutritional benefits of carton packaging of beverages; and
  • help Tetra Pak set-up collection centers in schools to recycle used Tetra Pak cartons.

This is an initiative to sensitise people and students towards the need to recycle and encourage them to come forward and join school students to collect empty Tetra Pak cartons which can then be upcycled into furniture for six selected schools. Head to the project’s website for all details.

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