What would you do if you are diagnosed with late-stage cervical cancer and you very well know that you only have just few months more to live? One woman chose to use the time she had left to spread awareness of the disease and now two filmmakers are looking to tell her story.
Michele Frazier Baldwin, also known as ‘Lady Ganga’, decided to make the very best of the limited time she had after she was diagnosed and wanted to do something extraordinary for the society before death called up on her. She paddled 700 miles down the river ganga in India in an attempt to spread awareness about cervical cancer, setting a new world record along the way.
Michele, originally from the USA, chose to undertake her campaign in India given the country has the highest mortality rate from cervical cancer with over 70,000 women dying from the disease every year. To help tell her tale, Michele captured her paddle boarding journey and mission to spread awareness across India on camera.
As per her wish, Michele’s journey is now being turned into a film by award winning director Frederic Lumiere and writer Mark Hefti who are looking to fund the film via a Kickstarter campaign, which has to date received almost triple its goal 50,000 USD funding goal and it still open for more than two weeks. The producers are still seeking help to be able to gather more pledges so that they are able to turn Lady Ganga not just into a movie but into a movement to help distribute the film around the world and boost Michele’s campaign’s international presence.
To prevent this film from becoming yet another profit making entity, 100 percent of sales and film profits will directly be transferred to the Michele Baldwin Memorial Fund, which is being managed by the American Sexual Health Association, ASHA. Please contribute to Michele’s noble initiative of her fight against cervical cancer and help ‘Lady Ganga’ spread its messages to masses.
