RESET’s latest Social Media Manager is Cholena de Konigh, a seasoned filmmaker from the Netherlands with links to the UK and USA. We spoke to her about her journey into the world of social media, passion for environmental issues, views on the current challenges in Europe concerning the climate crisis and the way social media can help.
Hi Cho, could you tell us a little bit about how you got into working with social media?
Of course! For the past ten years, I’ve worked as a filmmaker—work I love, though it can be quite intermittent. At a certain point, I wanted something more stable that still allowed for creativity. Around then, a colleague was expanding her production company and needed a social media manager to support their online magazine and subscription platform. I already had experience promoting my own film projects online and had really enjoyed it, so I applied. I got the role and not only found the steady work I was looking for but also expanded my creative skills—bridging my passion for film with the fast-paced world of digital storytelling.
What social campaigns have you been proudest of in your career so far?
The online magazine I worked for was dedicated to sharing sex-positive advice, opinions and experiences. So, needless to say, our campaigns were somewhat spicy. A campaign I’m proud of was a short video we made about revenge porn. It aimed to raise awareness about the growing number of revenge porn cases online and to encourage people to call it what it really is: image-based sexual abuse. It was a powerful way to combine my film background with campaigning and help get an important message out there.
What drew you to RESET and its mission?
Transitioning from sex positivity to digital sustainability might seem like a leap. But, to me, both are about fostering healthier systems—whether human or environmental. When the opportunity to join RESET came up, I saw it as a chance to apply my social media skills to a bigger cause: one that aligns with my growing passion for sustainability and making a positive impact on our planet’s future.
That shift in perspective began when I took up foraging during the pandemic, introduced by a close friend. It fundamentally changed the way I relate to nature. I started noticing both the subtle and not-so-subtle ways the environment suffers under human impact—and felt compelled to explore how I could contribute to change.
What drew me to RESET was their unique, solutions-focused approach. Instead of dwelling solely on problems, they spotlight innovation and resilience in the face of the climate crisis. I’m inspired by their commitment to making digitalisation part of the solution, and by the way they elevate people and ideas driving meaningful environmental change. It’s exactly the kind of forward-thinking platform I’m proud to be part of.
How would you describe the current challenges in Europe concerning the climate crisis?
The climate crisis affects every aspect of our lives. When you spend time in nature regularly, you start to see just how rapidly the weather is shifting. It’s becoming more extreme, less predictable—and how those changes ripple through every part of life on Earth. The EU is trying to address this through ambitious policies like the Green Deal, but too often, it feels like an idealistic vision being layered onto an outdated system still driven by output rather than sustainability. New policies aren’t enough; we need a deeper shift in how we define progress and success. Without changing the systems that drive our economies and industries, even the most well-meaning sustainability efforts risk being undermined.
Especially given the new developments regarding content moderation and “fake news” in the major social media sites, how do you see the relationship between social media and climate crisis communication?
I see the relationship as a complicated one. Over the years, social media has changed radically, helping to create a more polarised world. With algorithms that amplify extremes and often inconsistent or biased content moderation, it’s easy to argue that social media may be doing more harm than good—especially when it comes to meaningful environmental discourse.
At the same time, it’s a double-edged sword. These platforms are still among the fastest ways to reach a wide audience, and for many people, they remain a primary source of news, inspiration, and entertainment. That makes them incredibly powerful tools for organisations and change-makers—when used consciously.
Read more: Just How Effective Is Social Media in Tackling the Climate Crisis?
Like with many things, I believe change starts with ourselves. Social media isn’t going anywhere. So, we need to rethink how we engage with it in more intentional and sustainable ways. Ask yourself: What do I really want from my time online? How can it serve me without draining my energy or pulling me into misinformation or echo chambers? Follow accounts that inform, inspire, and uplift. Stay aware of your digital habits, question what you consume, and always hold space for nuance—because a little scepticism can go a long way in staying grounded.
Read more: Social Media Platforms’ Climate Misinformation Leads to Action Delay – Report
Thank you, Cho!
Stay up to date with Cholena’s Social Media Manager work for RESET on Instagram, BlueSky, Facebook and Threads.
