Got My Back? How Mexico City Is Inspiring Its Citizens To Tackle Gender-Based Violence

An initiative launched in Mexico City's public transport system aims to tackle the gender-based violence experienced by many of its users.

Author Marisa Pettit, 01.13.16

An initiative launched in Mexico City’s public transport system aims to tackle the gender-based violence experienced by many of its users. Summoning up a sense of community and tapping into the power of peer-support, it’s a new approach that might even go some way to tackling the root of the problem: culturally held concepts about violence against women.

For women in Mexico City, using public transport can be an uncomfortable experience. And not just because of the hoards of people crowding into the carriages at rush hour. According to statistics from a survey on transit safety carried out by the Thomson Reuters Foundation, Mexico City ranked as the second most dangerous transit system for women in the world (Bogota, Colombia, was in first place), with many females subjected to gender-based violence while using public transport, whether it’s unwanted attention and remarks or actual physical attacks. And it’s not just Mexico City that experiences this unfortunate reality. In other cities where the problem is also endemic (Jakarta, Tokyo, Rio de Janeiro and New Delhi, to name just a few), the reaction has been the same: to segregate men and women during peak hours by introducing women-only carriages on trains, and women-only buses. 

But while this pragmatic approach might make things easier for women travellers in the short-term, it doesn’t go any way towards tackling the root of the problem. In fact, this quick-fix solution to such a complex problem might actually be exacerbating the situation by reinforcing the stereotype that women are victims that need to be protected, while men need to be kept under control. But now it seems like Mexico City is ready to offer their public transport users a more comprehensive solution. Launched last year, and developed in conjuction with the World bank and George Washington University, the project is entitled Hazme El Paro, which translates to “watch my back” or “help me out” in Mexican slang. The project was trialled on a 10 kilometre bus route that went all the way from the city’s southern suburbs to its commercial centre and combined three key elements – technology, campaigning and training. 

  • Technology: free Wi-Fi was provided on the buses, and an app was developed that encouraged users to report any incidences of sexual abuse that they experienced or witnessed. Whenever a report was registered, an announcement was piped through the bus stating that sexual abuse will not be tolerated. This allowed both victims and witnesses to speak up without the discomfort and embarrassment of direct confrontation.
  • Campaigning: a marketing campaign was launched to encourage a sense of community and inspire people to put up a strong, united front against the sexual harassment of women. At the same time it tackled some deeply-entrenched, misogynistic beliefs about violence against women (i.e. that the fact that they’re women means it doesn’t matter, or that the victims were somehow “asking for it”), with slogans on the poster saying: “I could be your daughter. Don’t be indifferent. Sexual harassment is unacceptable. Report it.” and “I don’t like you harassing me. Nobody likes it. No woman asks for this.”
  • Training: the bus drivers were given workshops on sexual abuse management, and information about how to deal with incidents should they occur on their routes.

It’s interesting but also depressing that while formal barriers to the participation of women seem to be disappearing all around the world, misogynist attitudes and sexist cultural practices still exist (and are perhaps even exacerbated by female emancipation?). And it’s exactly these kinds of attitudes that this project is trying to fight. By informing people, empowering them with information and the ability to speak up without fear, it allows strangers to step forward and become people, and those people to come together to form communities, which can then make a change from within.

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