Supported under the GE Foundation and developed by Jhpiego, SMSBunda is helping midwives to encourage pregnant women to deliver their kids at health facilities.
A survey by WHO and UNICEF points out that Indonesia has the highest rate of maternal and infant mortality. Over 9600 women die because of severe complications during pregnancy and childbirth. Often these deaths are preventable with timely action, attention and knowledge.
A new system launched this year called SMSBunda, through its text messaging service, provides a new approach to learning for pregnant women and postnatal mothers by making them aware of signs and symptoms they should take heed of and visit a health facility.
All you have to do is to send a registration message to start receiving messages about personal and child care. The messages are tailored according to each individual pregnancy from the first trimester until 42 days after birth.
Many places in Indonesia still lack connectivity to the internet. In those regions text messaging becomes handy. The SMS service provides detailed information before and after the child’s birth. The service is expected to help over 14,000-20,000 pregnant women in its first year of launch.