iCow is a mobile phone application that helps track the fertility stages of cows.
The app, which launched in 2011, helps farmers in Kenya keep track of their cattle and centralises data on the health of their cows, sending out an SMS to provide tips about milk production, animal nutrition, vaccination reminders as well as advice on cow and even chicken rearing. The app's geo-location capabilities also point out nearby veterinary services. The designers of the the app have also taken literacy levels of farmers into consideration, tacking on a voice-message service for farmers who are illiterate.
To get set up, farmers must first register their livestock manually on the app and from then on, iCow kicks in, tracking each cow individually and providing relevant information specific to each animal.
The app won the Apps4Africa award 2010, a competition designed to give a leg up to the continent's best startups and social enterprises. Back then, the app was described as an innovation that would revolutionise interaction with small-scale farmers and change the lives of its many Kenyan users. National Geographic in their newswatch edition state that iCow has become the platform that enables modern techniques, technological solutions and increased know-how to be disseminated across the country to small-scale farmers who do not have access to large industrialised resources.