A granola bar with a very catchy name: 'This bar saves lives' donates a package of Plumpy Nut or Nutributter (a lifesaving food) to children with acute malnutrition for every bar sale it registers.
'This bar saves lives' is currently available in three flavours: Dark Chocolate Cherry & Sea Salt; Madagascar Vanilla Almond & Honey; and Wild Blueberry Pistachio and is produced with non-GMO and ethically-sourced, whole-food ingredients. You can even order it online at thisbarsaveslive.com
There are about 200 million malnourished children in the world, a fact which was driven home for Ryan Devlin and Todd Grinell during a humanitarian trip to Liberia. This led to Devlin partnering with Grinell and Ravi Patel to start their own philanthropic business, setting a up a one-for-one business model whereby each granola bar sold sees them donate a package of Plumpy Nut, a ready-to-use-food formulated to treat acute malnutrition in children, to severely acute malnourished children to save those children's lives. Watch the video below to see how a simple supplement of peanut and milk powder paste can provide nutrition and vitamins to these children and bring them back to a safe zone.
This bar saves lives' website states that about 73,078 packets have already been donated since their launch in June 2013. Malnutrition if identified and addressed early can be prevented through Nutributter or else can be treated through Plumpy Nut bars, where doctors can send children home with enough Plumpy Nut for seven weeks, a treatment that boasts a 90 percent recovery rate in malnourished children. These packets are delivered to the children through a partnership with Save The Children which forwards the aid to the doctors and thus further to the needy children.
A simple purchase decision to buy a bar can save a child's life. For more information about This Bar Saves Lives or even the nutritional facts, visit their website , follow them on Facebook, Twitter handle, blog or their You Tube channel.
Watch the video below to know more about the life saving bar directly from the founders.
"Buy a bar. Feed a child. We eat together"