In order to use a rented or shared bike, you have to register anew in every city and get acquainted with the system. It doesn’t have to be that way. LOCK8 has a vision, enabling every person to rent a bike easily anywhere in the world using one single app. We spoke to Philipp Mallmann, in charge of business development at LOCK8, about the potential of these digital locks.
When Google decides which websites you should see and Amazon is set to send out goods you have not yet ordered, then you can be assured that Big Data is involved in some way. But where does this ‘Big Data’ come from, what does it mean for us and how can it be used in a meaningful way?